Widely regarded as the flagship event for the UK and European natural and organic products industries, the show’s extensive three-theatre seminar and demo programme – spanning two days – plays host to a number of high-profile brands and top experts from across the natural and organic world.
The show’s primary focus is to promote and launch new natural and organic innovations, focusing on four dedicated feature areas: The Natural Food Show, Natural Health, Natural Living, and Natural Beauty & Spa. With an outstanding 650 companies from 50 countries, exhibiting the best choice of natural, organic, fair trade, free-from, vegan, vegetarian, and eco-living products, this show is an essential visit for buying teams across the world looking to source those top selling products.
In the foodie arena, a company of note was KIND Snacks, whose tagline is “ingredients you can see & pronounce”. Made from whole nuts, fruits and spices, their snack bars are bound together with honey for a wholesome and low sugar snack. With unique flavour combinations and a committal to using natural and simple ingredients, many of the bars contain up to 72% nuts, with 40% less sugar per 100g compared to similar snack bars. They’re also gluten-free, dairy-free, high in fibre, low glycemic and contain no artificial flavours, colours or preservatives. Over the weekend of the show the company launched the newest addition to their line: the Madagascan Vanilla Almond – deliciously nutty mix of almonds, peanuts, cashews and walnuts with a hint of Madagascan Vanilla. With 4.1g of sugar and a decent 6.5g of protein per bar, it seems almost a crime that it should taste so good.
Another company of note was Bounce Foods, whose energy balls you may have seen in a range of stores. A convenient and tasty way to nourish your body, satisfy your hunger and sustain your energy, the Bounce Foods ethos is to create balanced recipes with the highest quality ingredients. Their products are unbaked to ensure optimal nutrition, and with their extensive range of flavours, there is bound to be a bounce for all tastes. Their newest recipe: Coconut Lemon Protein Crush, won Best New Food Product in the show’s Natural & Organic Awards 2016, which celebrate the standout brands and products of the year.
Other award winners at the show included:
1. Tsuno for best new natural living and home product. Tsuno produce sustainable and socially conscious sanitary pads that are available as regular winged (pack of 10), overnight winged (pack of 8) and panty liners (pack of 20). Their aim is to research and develop a 100% biodegradable product. Currently, their award winning sanitary pads are made from a natural bamboo (not viscose) and corn fibre top sheet, individually wrapped in biodegradable sleeves, and finally packaged in recycled cardboard boxes. Bamboo is one of the most eco-friendly and sustainable fibres available due to its fast growth-rate, low demands on resources and natural resistance to pests and fungi. They’re sanitary pads are also socially conscious as 50% of all Tsuno profits are to be donated to projects that focus on empowering women, ranging from health initiatives (including menstrual health) to education to small business. The International Women’s Development Agency (IWDA) is the first charity that Tsuno will be supporting through their donation program.
2. INKA cosmetics for their vegan lipstick, which won best natural cosmetic product. INIKA is a Certified Organic, Certified Vegan, Cruelty free and contains no hidden of harmful ingredients. Available in 8 colours, thei new vegan lipsticks are made with Certified Organic Ingredients such as argan and avocado oils to create a smooth application for lipstick that lasts.
3. Lovechock with their Lovechock Mylk Cranberry Buckwheat, which won best new organic food product. Lovechock provides a chocolate experience made in organic quality from the best Ecuadorian cacao and carefully selected superfoods. Originally from Amsterdam, Lovechock is the Number 1 RAW chocolate brand in Europe and its ever growing product portfolio combines health, enjoyment and sustainability in a unique way. Each product is sustainably packaged and includes an individual positive affirmation.
You can see the full list of winners here.
As well as a huge array of new and existing products, there was also plenty to see and smell at the Natural Food Kitchen, hosted by Jay Morjaria, founder and executive chef of Sutra Kitchen.
Senior representatives from Holland & Barrett, Waitrose, Ocado, Soil Association, Health Food Manufacturers’ Association (HFMA), Organic Monitor, Organic Trade Board, Vegan Society, National Association of Health Stores (NAHS), and NATRUE were also just some of the speakers taking place at the event. Whilst organic pioneer and Green & Black’s founder Craig Sams; leading nutritionist Patrick Holford and The Super Foodist Rick Hay also made an appearance over the two days. Another speaker of note was Dr Marilyn Glenville, spoke on the topic o sugar in the diet and also provided attendees with a copy of her new book: Natural Alternatives to Sugar.
Angie is our resident features writer on location in London, specialising in festivals, food and nutrition, and with a keen interest in ethical fashion.